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email routing for manufacturing

How AI is revolutionizing email communication at MEDEWO

LinkThat brings artificial intelligence to the inbox: With the PRISM solution, the MEDEWO Gruppe automates its entire email traffic, relieving its teams of time-consuming routine work. Hundreds of messages are intelligently analyzed daily and forwarded directly to the right contacts – faster, more accurately, and with significantly less effort.

The high-speed inbox thanks to AI automation

The MEDEWO Group, known for its brands MEDEWO, RAUSCH and packVerde, is a leading B2B mail-order company for transport, food, and sustainable packaging. In the DACH region (Germany, Austria, and Switzerland), the company processes around 10,000 sales emails per month. What used to take many working hours is now fully automated.

MEDEWO on the project’s success: “With the introduction of intelligent email routing, we were able to significantly reduce the processing time per email. The system noticeably relieves the burden on our employees, reduces process costs, and ensures that every inquiry reaches the right person directly. With LinkThat, we have an experienced partner at our side who addressed our individual needs.”

Intelligent Automation in Daily Operations

LinkThat PRISM automatically analyzes every incoming message – from the sender and subject line to the content of attachments such as PDFs or images. The system recognizes keywords and assigns emails to appropriate categories such as complaint, customer service, or order.

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The email is then forwarded directly to the appropriate expert or team. The system takes changes within the team – such as vacations or sick leave – into account in real time. This ensures consistently high response times and service levels.

“With our AI solution, we were able to demonstrate that email traffic can not only be automated but also intelligently designed,” adds Manfred Pigl, AI expert at LinkThat. “PRISM accurately recognizes content, reacts flexibly to changes, and can be rolled out to multiple countries and brands in a short time.”

Rapid rollout in three countries

Following its successful launch in Switzerland, the solution was also implemented at seven additional locations in Austria and Germany within just a few weeks. The project demonstrates how modern AI technology can be practically integrated into existing processes – resulting in measurable efficiency.

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