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CCW 2026: What AI really means for customer service

Customer service has not become easier in recent years. More channels, higher customer expectations, stricter data protection requirements – and at the same time the pressure to be faster, more personal and more efficient. Many organizations are realizing that individual tools alone are no longer enough.

What is needed are clear processes, well-designed integrations and technology that supports daily work instead of adding complexity.

When AI supports rather than complicates

AI in customer service can significantly reduce the workload for service teams – but only if it is implemented thoughtfully. That means embedding it into existing systems, sovereign cloud architectures and clearly defined responsibilities. No black boxes. No loss of control.

This is exactly where LinkThat comes in – and exactly what we will be showcasing at CCW 2026, together with our partners SAP and Sinch, under the guiding principle of “Sovereign European solutions.

Less buzzwords, more practice

At our joint booth (Hall 1, Stand 1A3), the focus is not on distant visions, but on real, everyday challenges:

  • How can existing system landscapes be meaningfully connected?

  • How do cross-channel processes really work?

  • How can we relieve the burden on employees while simultaneously increasing service quality?

We present real scenarios, share insights from projects and explore next steps together – whether you are modernizing existing systems or just beginning to use AI productively.

Interested in a conversation?

You can find us at CCW from February 24–26, 2026, in Berlin, Hall 1, Booth 1A3.

Stop by, bring your questions – we look forward to open conversations beyond boring PowerPoint presentations.

Register now and get your free ticket!

Find us at CCW 2026
Picture of David Babic

David Babic

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