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LinkThat CUBE connects SAP and Avaya

LinkThat CUBE for Avaya CTI now available in the SAP® Store

By integrating telephony solutions with CRM and ERP solutions from SAP, the LinkThat CUBE is a flexible CTI for customers.

We are pleased to announce that the CTI solution LinkThat CUBE for Avaya is now available in the SAP® Store, the online marketplace for SAP and partner offerings. The LinkThat CUBE connects Avaya telephony systems with SAP C/4HANA or SAP Cloud for Customer (SAP Sales Cloud, SAP Service Cloud), SAP S/4HANA and SAP ERP. It thus offers customers seamless integration for sales & service processes.
Matthias Krüger, Managing Director in Munich

“We are delighted that the LinkThat CUBE is now officially available in the SAP Store,” says Matthias Krüger, Managing Director of LinkThat in Munich. “Thanks to state-of-the-art interfaces, telephony and CRM systems can be flexibly connected. LinkThat CUBE has been in use as CTI middleware for over 10 years. With its inclusion in the SAP Store, we are now continuing this success story.”

Omnichannel support and AI support for customer service & sales

The LinkThat CUBE is the perfect support for day-to-day work in the contact center. As a scalable CTI solution, the CUBE optimizes the workflow on all channels by managing calls directly in the SAP CRM/ERP system. With the 360-degree customer view for telephony, email, chat and social media, the CUBE offers the best overview for agents.

The included softphone creates the basis for successful customer service with automatic customer recognition and a complete contact history. The click-to-call function, automatic call categorization and call notes directly in the softphone complete the package.

Artificial intelligence for optimized interactions with customers

Equipped with numerous AI functions, the CUBE increases efficiency and saves resources at the same time. Requests are handled professionally and quickly with intelligent routing and live AI support. This reduces the duration and costs of interactions. Thanks to real-time keyword recognition, predefined topics are recognized during the call and assistance is offered. Call center agents can thus react more quickly and provide the appropriate solutions for customer inquiries immediately.

The LinkThat CUBE has a modular structure and can be used and expanded flexibly. It is available as CTI middleware for Avaya, CISCO, Microsoft Teams, Mitel and other telephony providers and integrates SAP Sales Cloud, SAP Service Cloud, SAP CRM 7, SAP S/4HANA and SAP ERP.

Solutions tested for the highest quality

The SAP Store at provides a simplified and connected digital customer experience for searching, trying, buying and renewing more than 2,300 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-tested solutions they need to grow their business. And for every purchase made via the SAP Store, SAP plants a tree.

LinkThat is a partner in the SAP PartnerEdge® program. The SAP PartnerEdge program provides tools, benefits and support to facilitate the development of high-quality, innovative applications that address specific business needs – quickly and cost-effectively.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and in several other countries worldwide. For more information and trademark notices, please visit All other product and service names mentioned are trademarks of their respective companies.

Bettina Zambo

Bettina Zambo

Since studying communications Bettina is working in media und produces content at LinkThat: written and spoken.

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